Semetko Holli A. - On Message Communicating The Campaign - Paperback Dating Barcode: 9780195365764
Semetko Holli A. - On Message Communicating The Campaign - Paperback Dating Barcode: 9780195365764Binding: Paperback Description: To what extent are the techniques ofcampaigning and media management critical to the outcome of modern elections? This book brings together a group of leading scholars to provide a comprehensive analysis of the role and impact of political communications during election campaigns. They set the context of election campaigning in Britain and the methodology used to undertand media effects review party strategies and
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